Privacy  Policy

B. Personal information we collect

1. When you register membership in our Lucky Tree Club, apply for commercial credit, purchase products, register for membership in Lucky Tree shop, connect to our services, contact us through social media, or participate in online surveys, we may collect various information, including your name, mailing address, phone number, email address, preferred contact method, device identification code, IP address, location information, credit card information and personal profile information (if contacted via social media), etc.  
   
2. When you share content with family members or friends who use Lucky Tree products, send gift certificates or products, or invite others to participate in Lucky Tree services or discussion forums, Lucky Tree may collect information about the above-mentioned people you provide. For example, name, mailing address, email address, phone number, etc. Lucky Tree will use this information to complete your request, provide related products or services, or prevent fraud.  
   
3. In some jurisdictions, for the purpose of extending commercial credit, managing reservations, or fulfilling legal requirements, we may in a few cases require you to provide government-issued national identification documents, including setting up wireless accounts and activating your device.  
   

C. How we use your personal information

We may process your personal information for the following purposes: with your consent, based on the purposes described in this privacy policy; to fulfill Lucky Tree's legal obligations; to fulfill the contract to which you are a party; to protect you Or we believe that Lucky Tree or a third party is necessary to disclose information for the purpose of pursuing legitimate interests. If you have any questions about this legal basis, you can contact our Data Protection Officer.    

1. The personal information we collect allows us to notify you of Lucky Tree’s latest product announcements, service updates, and upcoming events.   
   
2. We may also use personal data to produce, develop, operate, provide and improve our products, services, content and advertisements, or use personal information for loss prevention and anti-fraud purposes.     
   
3. We may also use your personal information for account and network security purposes, including protecting the company’s services for the benefit of all our users, and preliminarily screening or scanning the content to be uploaded for possible illegal content, including children Content of sexual exploitation. After you conduct online transactions with us, we will use your information for the purpose of preventing fraud. We will only use information for the purpose of preventing fraud when it is assessed as absolutely necessary and to protect the legitimate interests of our customers and services. We may also verify the information you provide through publicly available sources for specific online transactions. 
4. We may use personal information, including your birthday, to verify identity, help identify users, and confirm appropriate services. For example, we may use the birthday to confirm the age of the Lucky Tree ID account holder.  
   
5. We may occasionally use personal information to send important notices, such as notices about consumption and changes to terms, conditions, and policies. Since this notification message is essential to your interaction with Lucky Tree, you cannot cancel receiving this notification.  
   
6. We may also use personal information for internal purposes, such as conducting audits, data analysis, and research to improve Lucky Tree's products, services, and customer communications.  
   
7. If you participate in sweepstakes, contests or similar promotional activities, we may also use the information you provide to conduct these activities.  
   

D. Source of your personal information where they are not collected from you

We may have received your personal information from other persons if that person has shared their content with you using Lucky Tree products, sent gift certificates and products, or invited you to participate in Lucky Tree services or forums. We may also validate the information provided by you when creating an Lucky Tree ID with a third party for security and fraud prevention purposes.  

E. Collection and Use of Non-Personal Information

We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:  

1. We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Lucky Tree product is used so that we can better understand customer behavior and improve our products, services, and advertising.      
   
2. We may collect information regarding customer activities on our website and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non‑personal information for the purposes of this Privacy Policy.       
   
3. We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.   
4. With your explicit consent, we may collect data about how you use your device and applications in order to help app developers improve their apps.    
   
5. If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.    
   

F. Cookies and Other Technologies

1. Lucky Tree’s websites, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.        
   
2. Ads that are delivered by Lucky Tree’s advertising platform may appear in Lucky Tree News. If you do not wish to receive ads targeted to your interests from Lucky Tree's advertising platform, you can choose to enable Limit Ad Tracking, which will opt your Lucky Tree ID out of receiving such ads regardless of what device you are using. If you enable Limit Ad Tracking on your mobile device, third-party apps cannot use the Advertising Identifier, a non-personal device identifier, to serve you targeted ads.        
   
3. Lucky Tree also uses cookies and other technologies to remember personal information when you use our website, online services, and applications. Our goal in these cases is to make your experience with Lucky Tree more convenient and personal. For example, knowing your first name lets us welcome you the next time you visit the Lucky Tree Online Store. Knowing your country and language helps us provide a customized and more useful shopping experience. Knowing someone using your computer or device has shopped for a certain product or used a particular service helps us make our advertising and email communications more relevant to your interests. And knowing your contact information, hardware identifiers, and information about your computer or device helps us personalize your operating system, and provide you with better customer service.     
4. As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. Lucky Tree may use this information in our marketing and advertising services.      
   
5. In some of our email messages, we use a “click-through URL” linked to content on the Lucky Tree website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.      
   

G. Disclosure to Third Parties

At times Lucky Tree may provide third parties with certain personal information to provide or improve our products and services, including to deliver products at your request, or to help Lucky Tree market to consumers. When we do, we require those third parties to handle it in accordance with relevant laws. Lucky Tree does not sell personal information, and personal information will never be shared with third parties for their marketing purposes. 

H. Service Providers

Lucky Tree shares personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever Lucky Tree operates.  

I. Others

It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Lucky Tree to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you, but only where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.  This could include providing information to public or governmental authorities. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.  

J. Protection of Personal Information

Lucky Tree takes the security of your personal information very seriously. Lucky Tree online services such as the Lucky Tree Online Store protect your personal information during transit using encryption such as Secure Sockets Layer (SSL). When your personal data is stored by Lucky Tree, we use computer systems with limited access housed in facilities using physical security measures. 

When you use some Lucky Tree products, services, or applications or post on an Lucky Tree forum, chat room, or social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.

K. Integrity and Retention of Personal Information

Lucky Tree makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service specific privacy summaries. When assessing these periods we carefully examine our need to collect personal information at all and if we establish a relevant need we only retain it for the shortest possible period to realize the purpose of collection unless a longer retention period is required by law.  

L. Your Privacy Rights

For other personal information we hold, we will provide you with access (including a copy) for any purpose including to request that we correct the data if it is inaccurate or delete the data if Lucky Tree is not required to retain it by law or for legitimate business purposes.

We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. We may also decline aspects of deletion or access requests if we believe doing so would undermine our legitimate use of data for anti-fraud and security purposes as described earlier. When you make a request using these online tools, we will verify your identity and the legitimacy of your request.

M. Third‑Party Sites and Services

Lucky Tree websites, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.  

N. Our Companywide Commitment to Your Privacy

To make sure your personal information is secure, we communicate our privacy and security guidelines to Lucky Tree employees and strictly enforce privacy safeguards within the company.  

O. Privacy Questions

If you have any questions or concerns about Lucky Tree’s Privacy Policy or data processing, you would like to contact our Data Protection Officer, or if you would like to make a complaint about a possible breach of local privacy laws, please contact us. 

When a privacy question or question about personal information received in response to an access/download request is received we have a dedicated team which triages your contact to address your issue. Where your issue may be more substantive in nature, we may request more information from you. All such substantive contacts receive a response within fourteen days wherever possible - providing a response on the issue raised, requesting additional information where necessary or indicating that a response will require additional time. You may at any time refer your complaint to the relevant regulator in your jurisdiction if you are unsatisfied with a reply received from us. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

Lucky Tree may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy.